Free game planGame plan

Every marketing dollar gets scored by the position it plays, so the return can't hide in a blend. No contracts, no kickbacks, no spin. Free agency over your growth, whether you ever hire us or not.

Get your free game plan
ServiceTitan Official PartnerInc. Best in Business 2025Female 500 Founders 2026Yelp Advertising Platinum Partner

Sounds familiar?

Running a trades business is hard enough. Marketing shouldn't be the mystery.

  1. Strike 01

    You're spending six figures a month and leads are still flat. Nobody can tell you why.

  2. Strike 02

    Your last agency's report was full of charts, and none of it tied back to booked revenue.

  3. Strike 03

    You've been through three or four agencies. Each one promised the moon and delivered a monthly call.

  4. Strike 04

    You know your cost per lead. You don't know your cost per booked job, which is the number that actually matters.

  5. Strike 05

    You live in ServiceTitan every day. Your marketing lives somewhere else, usually a spreadsheet nobody updates.

5 strikes

Three strikes is an out. You're at five.

None of this is on you. It's the playbook you were handed. We'll show you a better one in 20 minutes.

Get your free game planOr see the two ways to fix it

Pick your side of the field

Two ways to fix it. One team behind both.

Moneyball Marketing™ is how we run marketing for trades businesses: track the number, not the noise, and let the math pick the next move. Some owners want to run that themselves. Others want a fractional CMO running it for them. Now you can pick either, or both.

Numbers first. Spin never.

Mr. Moneyball, the Free Agency mascot, throwing a peace sign
Moneyball Marketing™
Play 01The SoftwareThe Software. You run the plays.Play 02The ServiceA fractional CMO. We run them for you.

Play 01 · The Software

The Software, for owners who want the numbers, not another vendor call

See booked revenue pulled live from ServiceTitan, cost per booked job by channel, and exactly where every marketing dollar is landing. No CMO required to start.

Try the Software free

  • Backed by the scoreboard

    Booked revenue, live from ServiceTitan. $160.0k on a $228.0k week, 23% ahead of pace.

    Weekly goal · Live

  • Mr. Moneyball ran the math.

    Move $3.2k from Fans to Fielding. Clear the goal by Friday.

    Recommendation · +$4.1k

  • Capacity reveals truth.

    67 of 80 HVAC service slots booked this week. That's your real cap, not ad spend.

    Ops × Marketing

Play 02 · The Service

The fractional CMO, for owners who want it run for them

A real marketing leader who runs the plan, manages your agencies and vendors, and answers for booked revenue instead of impressions. Every one of our CMOs carries 2 to 3 accounts. Most agency reps carry 20 to 100.

  • 10× our fee guarantee
  • Agency & vendor management
  • Ongoing strategy & accountability
A typical agency repaccounts per person
A Free Agency CMO2–3clients per CMO
Chat with a CMO

One team. Real humans.

Amanda DanfordAmandaBrett HansenBrettBrianna SkiffingtonBriColten MurphyColtenCory CullatherCoryDee OlenickDeeEvan HoffmanEvanLexi ZilaLexiNatalie RosadoNatalieStyphanie DuplisseyStyphanieAmandaBrettBriColtenCoryDeeEvanLexiNatalieStyphanie

See it in action

Pick a goal. Drag to win.

Set a revenue goal, pull the growth levers, and watch the plan close the gap in real time. When the math works, the bar fills. When it doesn't, you see exactly what's missing.

Goal$16.0M
Plan projects $14.8M$1.2M to go
Goal $16M

Repeat + referral revenue: $12.0M already on the board

  • $100k
    10,000 leads a year
  • 70%
    7,000 booked calls
  • $1,000
    2,800 jobs · $2.8M from marketing

Mr. Moneyball saysNext best play: +$10k a month in ads = +$0.3M.

Claim your real game plan

Your marketing plan

Mr. Moneyball runs the math, so you don't have to

Every dollar tracked across every platform. Jobs booked versus capacity, cost per lead by channel, and a weekly recommendation on where the next thousand dollars should go.

Your game plan

Ready, Amanda.

Goal $24.00M +23%

$19.5MLast 12 months

$26.35MPlan projects

+$2.35Mahead of goal

Where the new revenue comes from

  • Paid Search$2.43M from $900k2.7× return
  • Paid Listings$2.70M from $500k5.4× return
  • Paid Social$1.20M from $400k3× return

+ 24 more rows in the full planPlan spend $2.2M

  • 15+

    Platforms connectedServiceTitan, Google, Meta, Yelp, and more

  • 10K+

    Campaigns analyzedGraded on booked revenue, not clicks

  • $1B

    Attributed revenueMr. Moneyball ran the math.

Who we play for

Independently owned home service businesses.

Mr. Moneyball builds the game plan for a shop of any size. Spend $1M or more a year on marketing, and get a dedicated CMO to run it for you.

See who we play for
  • HVAC
  • Plumbing
  • Electrical
  • Generators
  • Garage doors
  • Roofing
  • Solar
  • Siding
  • Windows
  • Restoration
  • Pest control
  • Landscaping
  • Pools

Most contractors shouldn't hire our CMOs.

Our CMOs aren't built for maintenance and order taking. They're built for leadership and performance.

Who we're not for
Who we're built for
Board-led
Operator-led
Coasting at single-digit growth
Big ass growth goals
Bargain-bin tickets
Replacement-driven shops
Stuck on Housecall Pro
Living in ServiceTitan
Forgettable identity
Branded, not blanded
4.6 stars and slipping
4.8+ across every market
DIY-stage ad spend
Going hard in the paint

On the dark side and you know it? The free advice, the playbook, and the software exist to get you over to the bright side. When you're there, we'll still be here.

Get your free game plan

The new rulebook

We rewrote the rules to fix the game.

28%

Average client AGR

annual growth rate, year to date

  • Old rule:

    Chase your agency for updates.

    No Babysitting

    You'll never worry or wonder about marketing again.

  • Old rule:

    Sign a 12-month lock-in.

    No Contracts

    We're a subscription. Sign up and cancel anytime. Our partners are also M2M.

  • Old rule:

    Your agency keeps your accounts.

    100% Owned Assets

    We don't tolerate hostage situations. You'll own everything, always.

  • Old rule:

    Hidden referral fees everywhere.

    0% Kickbacks

    Our partnerships are pure and performance-based.

Preferred partners · 0% kickbacks

The Bullsh*t Filter™

Nobody calls fouls faster.

We know the playbook because we've run it. Not all plays are bad, but we built a filter for the ones that are. Point it at your agency's next report. Point. Zap. Truth.

  1. 1Point
  2. 2Zap
  3. 3Truth
Zap the BS
As not seen on TV · smellslikebullshit.co

How it works

Getting started is the easy part.

  1. Step 01: Pick your path

    Run the Software yourself, no call needed. Or hand it to a fractional CMO if you want it run for you.

    Explore plans

  2. Step 02: We plug it in

    Connect your channels and ServiceTitan yourself in the Software, or we set it up for you on the CMO side. Set once. It stays synced from there.

    Explore plans

  3. Step 03: Watch your revenue grow

    Booked revenue, cost per job, and every channel tracked in one place, updated daily instead of once a month.

    Explore plans

Plugs into your stack

Works with what you already run.

Your shop data comes in on one side, your ad platforms on the other. Every dollar gets scored in the middle. Connect once. It stays synced.

Your shop

  • ServiceTitanJobs + revenue
  • CallRailCall tracking
  • HatchLead follow-up
  • ZapierEverything else you run
  • & moreSign up free to see them all

The Software

Data in. Money out.

Get your free game plan

Your ad platforms

  • Google AdsSearch + PMax
  • Local Services AdsPaid listings
  • MetaPaid social
  • YelpDirectories
  • + more platformsSign up free to see the full list

The offer

Our plans

Start free with an automated annual Game Plan and monthly intel. Run the full system on a 30-day free trial, no card required. Or hand the whole thing to a fractional CMO.

  • Free Game Plan

    $0/month

    No credit card. No contract.

    An automated annual marketing plan and monthly intel. Built by the Software, in minutes, no call needed.

    • Annual Marketing Plan — included
    • Performance Insights — includedLTM
    • Cost Sync to ServiceTitan — includedLTM
    • Digital Platform Integrations — includedLTM only
    • Auto-dispositioning to ServiceTitan — not included
    • Event-level storage — not included
    • Missed Lead Reports — not included
    • AI True Booking Rate — not included
    • Multi-Channel Attribution Rules — not included
    • Training Loop — model calibration — not included
    • 24/7 Human Support — not included
    • Live algorithm (continuous) — not included
    • Attribution correction — not included
    • Lead Form Booking Rate — not included
    • Value Prediction (per-job) — not included
    • Lead Platform Credit Requests — not included
    • Campaign Manager — not included
    • Web Scheduler & Scraper — not included
    • Offline Channel Tracking — not included
    • Operational Goals (Trade & Zone) — not included
    Get your free game plan
  • 30-day free trial
    Pro

    $999/month

    30-day free trial · no card required

    Daily intel, AI booking rate, 24/7 humans, and Mr. Moneyball runs the plays. Free for 30 days, then $999/mo.

    • Annual Marketing Plan — included
    • Performance Insights — includedDaily
    • Cost Sync to ServiceTitan — includedDaily
    • Digital Platform Integrations — includedDaily sync
    • Auto-dispositioning to ServiceTitan — included
    • Event-level storage — included
    • Missed Lead Reports — included
    • AI True Booking Rate — included
    • Multi-Channel Attribution Rules — included
    • Training Loop — model calibration — included
    • 24/7 Human Support — included
    • Live algorithm (continuous) — included
    • Attribution correction — included
    • Lead Form Booking Rate — included
    • Value Prediction (per-job) — included
    • Lead Platform Credit Requests — included
    • Campaign Manager — included
    • Web Scheduler & Scraper — included
    • Offline Channel Tracking — included
    • Operational Goals (Trade & Zone) — included
    Try the Software free
  • Fractional CMO

    $15k/month

    Starting at

    A real marketing leader, accountable for the plan and the performance.

    • 10× our fee guarantee
    • Annual game plan
    • Agency & vendor management
    • Ongoing strategy & accountability

    Scoped around your business

    Chat with a CMO
  • $258.2Mbooked revenue tracked, last 12 months
  • $18.65Mmarketing spend tracked this year
  • 5.4xreturn on paid listings
  • 3xreturn on paid social

In their own words

Owners like you, saying it in their own words.

Drag the deck to read them all

They really want your business to win, not just take your money.

Jaysen SwartzGeneral Manager, Blue Ribbon Services

Since working together, we’ve increased qualified leads by over 30%…

Mike ButlerWimpy’s Plumbing & Air

Our fractional CMO isn’t a vendor checking in once a month.

David KatzTRIO Heating, Air & Plumbing

Their communication is excellent, their team is responsive, creative, and proactive.

Dylan AugustCXO, Grasshopper Heating, Cooling, Plumbing & Electrical

My Yelp booking rate went up 46% in the first month.

Juan RendonHomeX

The whole experience has been amazing! Results! Communication!

Carmen Reino

Card 2 of 6

See who we play forRead the blog

Free Advice Fridays

Free advice. Every single Friday.

What we're seeing across the portfolio this week, straight to camera and straight to your inbox. One email. Zero pitch.

01 / 10

A device that makes your agency tell the truth

The Bullsh*t Filter™. As not seen on TV.

#BullshitFilter#Agencies#AsNotSeenOnTVView on TikTok

The open playbook

The rest of the playbook is free too.

This is the same system our clients pay for. No email gates on any of it.

Get my free Game Plan
  1. The Free Moneyball Marketing™ Game PlanThe workbook: position allocations, the budget reverse-engineering math, and DIY playbooks you can run this week.No gate
  2. The budget calculatorEnter your revenue goal, get your budget by position. Google Sheets, no gate.No gate
  3. The SMS template pack13 automations, roughly 50 messages, ready for your CRM.No gate
  4. The blog40+ deep teardowns: Google Ads audits, LSA changes, lead aggregator arbitrage, agency interview checklists.No gate
  5. Partner discountsSome of our negotiated rates are available even if you never hire us.No gate

What we've learned as MVPs

The plays we'd run if we were you.

No fluff, no plugs, no AI-generated SEO sludge. Real campaigns, real numbers, every week.

Read the blog
Latest
Budget & growthAug 7, 20267 min read

Roto-Rooter just spent $3.1 million more to get fewer leads

Nobody in this industry shows you their lead counts. Not the consolidator buying up your market.

Read the play
  1. Lead sourcesJul 24, 2026LSA is moving to Google Ads: the hottest take (it’s lukewarm)
  2. Budget & growthJul 10, 2026The state of the HVAC industry in 2026: price increases, private equity, and beating both
  3. Budget & growthJun 7, 2026How to Calculate Market Share for 9 Trades Benchmarked
  4. Budget & growthJun 4, 2026The Greenfield Marketing Checklist: What to Do, in What Order, by When

FAQ

Straight answers to real questions.

Mr. Moneyball is online

  1. Do I have to sign a contract?

    No. Everything is month to month. Cancel any time.

  2. Do I need the Software and a fractional CMO?

    No. The fractional CMO comes with the Software anyway.

  3. What if I already have an agency?

    Most of our clients did too. We usually start by auditing what they're already paying for.

  4. Is $999 a month worth it for a self-serve tool?

    Absolutely. For our CMO clients, we see 10x that in lead quality credits via our automated systems.

  5. How fast will I see results?

    Real numbers inside your first week. First game plan adjustments within 30 days.

Your next move

Every dollar tracked. Every job matched back to a lead source. Ready to see your score?

Get your free game plan in 20 minutes. No slides, no commitment.

Get your free game planTry the Software free